Advancing Representation in the Automotive Industry
Our Mission
Our mission is to empower and advocate for minority dealership owners by providing resources, strategic partnerships, and a unified voice. We’re dedicated to advancing representation in the automotive industry, fostering connections, and building a more inclusive, community-focused future.
For over 20 years, TL-MODA has provided strategic support, advocacy, and community engagement, helping members thrive in a competitive industry. From our origins as a network of trailblazing leaders, we’ve grown into a respected association dedicated to representing and empowering ethnic minority dealers, creating lasting impact through partnerships and shared values.
On behalf of the Board of Directors and membership of the Toyota Lexus Minority Owners Dealership Association (TL-MODA), we appreciate your interest on our Organization.
Diversity and inclusion are top priorities for Toyota and Lexus’ unwavering commitment demonstrated from the boardroom to their dealership showrooms in communities across North America. TL-MODA offers important resources and strategic support for owners and management of diverse dealerships to optimize their competitive advantages and drive success for themselves and their team members.
We look forward to the opportunity to welcome you as a TL-MODA member and to supporting your dealership’s legacy, succession and sustainability.
Sincerely,
Jim Colon
President
20+ Years
of supporting
minority-owned
dealerships
$10,000+
Annual investment in
local sponsorships
supporting community
initiatives
46.67%
of member dealerships
are African
American-owned
33%
of member dealerships
are Hispanic-owned
13%
of member dealerships
are Asian American or
Pacific Islander-owned
7%
of member dealerships
are Native
American-owned
Our Leadership
Board of Directors
The TL-MODA Board of Directors embodies our commitment to diversity, inclusion, and representation. Serving two-year terms, these leaders work together to advance TL-MODA’s mission, facilitate effective communication with members, and expand community outreach efforts.
TL-MODA is proud to collaborate with organizations that share our commitment to fostering diversity and inclusion in the automotive industry and beyond. Through strategic partnerships, we participate in impactful events, initiatives, and projects that strengthen our community and create lasting change.
Partnering to build a future that reflects diversity, equity, and community impact.
