At the Toyota Lexus Minority Owners Dealership Association (TL-MODA), giving back to our communities is more than just a mission—it’s a commitment to uplift, support, and create lasting change for families in need. Partnering with The Salvation Army since 2020, TL-MODA has proudly contributed over $2,000,000 toward programs that directly impact students and families, helping them overcome financial challenges that often stand in the way of educational success.
Through our partnership with The Salvation Army, TL-MODA organizes back-to-school drives that make a real difference in the lives of thousands of students across the country. Every summer, leading up to the school year, TL-MODA collaborates with The Salvation Army and Walmart to distribute backpacks filled with essential school supplies at 70 Toyota and Lexus dealerships nationwide. Carefully curated by Walmart to fit grade-specific needs, each backpack comes with a $10 Walmart gift card, ensuring that students have the resources they need for a successful start.
This initiative is one of the many ways TL-MODA lives out its commitment to community empowerment and educational support. For families facing financial hardship, purchasing school supplies can feel overwhelming, and TL-MODA’s efforts help alleviate this burden, allowing families to prioritize other essentials, such as food and rent. As Major Ricky Perez from The Salvation Army’s Greater Hickory Command shares, “Together, we are ensuring that students have the tools they need to succeed in school and beyond.”
Beyond back-to-school efforts, TL-MODA and The Salvation Army join forces for holiday drives, including Thanksgiving meal distributions. Through these events, TL-MODA’s member dealerships step up to ensure that families in need can enjoy warm meals and holiday gatherings without worry. By working hand-in-hand with The Salvation Army’s extensive network of nearly 7,000 centers across the U.S., TL-MODA amplifies its impact, providing both immediate relief and long-term support to vulnerable communities.
In 2023 alone, The Salvation Army assisted nearly 24 million people with essential services such as food, shelter, disaster relief, and youth programs. At TL-MODA, we’re honored to contribute to this mission, knowing that our combined efforts are changing lives. We believe in the power of partnerships, and with The Salvation Army by our side, we’re not just supporting communities—we’re inspiring hope, fostering resilience, and paving the way for brighter futures.
Whether you’re a current TL-MODA member or considering joining our network, know that membership means being part of something impactful. Together, we’re more than dealerships; we’re a force for good in the communities we serve.
To learn more about our community engagement and partnership opportunities, visit www.TL-MODA.org/contact.